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Category: World Tour

The Spanish Triathlon

Gomensoro’s marketing manager Miguel Ángel Maestre Terol put together an packed agenda for my visit to show me the best of Spain in only three days: from Monday to Wednesday, we visited Madrid, Córdoba, and Seville. The time was just enough to get a little glimpse of each of them (and an idea of all […]

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Antwerp: Everything Else is Just the Parking Lot

If you had asked me about cities in Belgium a week ago, the first one that would have come to my mind would have definitely been Brussels. When I visited Metrohm Belgium in Antwerp last week, however, I learned that the locals have a slightly different perspective: a popular saying is that there’s only Antwerp […]

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A Brief History of Metrohm Autolab

I’ve told you about my visits at Metrohm Applikon and Metrohm Nederland. But that’s not it yet. We have a third subsidiary in the Netherlands: Metrohm Autolab. This is where Metrohm’s electrochemistry product line is developed and produced. The company was born as a spin-off of Utrecht University in 1986 and is still located in […]

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An IPA Brewing Session with Alyson

While I was visiting the Netherlands, Alyson Lanciki, MarCom manager at Metrohm Applikon and brewer of the Metrohm anniversary beers, invited me to her Delft home for a brewing session with her and her husband. Alyson started brewing beer out of necessity: there were no bars in Delft serving good Belgian-style beers at affordable prices. […]

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Going Even Dutcher With Metrohm Nederland

Metrohm Nederland is our Dutch sales organization. The company used to share a building with Metrohm Applikon, but recently moved to their own quarters where they welcomed me last week. Our colleagues at Metrohm Nederland were set on giving me the Dutchest experience possible, and this includes the not exactly world-famous Dutch food as well […]

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Going Dutch: King’s Day and Other Stories

Metrohm Applikon is located in the town of Schiedam, which belongs to the metropolitan area of Rotterdam. The company produces the Metrohm Process Analytics brand: R&D and production as well as product management and marketing for Metrohm Process Analytics are done in Schiedam. While I was visiting, marketing manager and beer brewing enthusiast Alyson Lanciki, […]

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Warsaw and Krakow: Witnesses of Polish History

My trip to Poland began in Warsaw last week. The city welcomed me with summer weather in the middle of April—an unexpected but welcome surprise. My personal highlight in Warsaw was probably the visit of the National Library of Poland, which you may have already read about in Wednesday’s post. But there’s a lot more […]

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